Promotions and Loyalty Programs Are Key to Coaxing Diners

Promotions and loyalty programs are necessary to convince Americans to dine out more frequently, according to new research from Provoke Insights and Modern Restaurant Management (MRM) magazine.  

“As budgets are tightening, restaurants must acknowledge that eating out is becoming a luxury,” Provoke Insights President Carly Fink told MRM. “Establishments should ensure that the experience is worthwhile to the customer with high customer service and great food. Americas still want to dine out, so promotional deals and loyalty programs make them feel like they are being responsible with their money.”

In addition to promotions and loyalty programs, Fink suggested offering access to secret menus and private dining experience makes customers feel special as almost a sixth of consumers considers this a convincing reason to dine out. 

It’s no surprise that inflation is taking a toll on the restaurant industry and Americans are noticing the price increases. As a result, people…